How Equeco Helped Masaya Experience Double Its Google Ads Revenue Without Sacrificing Profitability

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Client: Masaya Experience is a fast-growing Colombian hotel and hostel brand with a unique concept that celebrates local culture through two distinct segments: Masaya Originals, vibrant cultural and lifestyle hostels, and Masaya Collection, refined boutique hotels and ecolodges. Both segments offer authentic, meaningful stays deeply rooted in the Colombian spirit.

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The Challenge: Accelerating Growth While Protecting Profitability

In early 2025, Masaya set an ambitious annual goal: double the revenue achieved in 2024.

For a mid-sized hotel chain, this challenge required a strategy that not only increased bookings but did so profitably, optimizing investment without relying on a large in-house marketing team.

Furthermore, throughout our partnership since 2023, we navigated complex technical hurdles together, such as domain changes and booking engine updates, which jeopardized campaign continuity.

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The Solution: A comprehensive strategy based on 4 pillars

1. Conversion Tracking: We ensured accurate conversion tracking at all times, coordinating with their technical teams to overcome complex challenges.
2. Global Campaign Strategy: We implemented a multichannel and multilingual campaign mix (Search, Performance Max, Dynamic Search Ads) to capture traveler demand at every stage of their decision-making process.
3. AI-Powered Creativity: We utilized our Eqwise Ads technology to create hyper-personalized ads that communicate the unique charm and proposition of each property, achieving a stronger connection with the audience.
4. Focus on Profitability: We used smart bidding strategies (target ROAS) to optimize ad spend, ensuring every campaign generated not only a high volume of bookings but also maximum return.

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Example of EQWise AI creative, highlighting the hotel's attributes within the landing page content. 

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The Results: Goal Surpassed Months Ahead of Schedule

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Thanks to this comprehensive strategy and constant collaboration, the results exceeded all expectations:

Masaya's proposed annual revenue goal for 2025 was achieved within the first nine months of the year, while successfully meeting the target Return on Ad Spend (tROAs).

This achievement not only represents a revenue milestone but was accomplished while maintaining sustained, profitable growth and a significant improvement in ad spend efficiency over the years.

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Why Equeco is the Ideal Partner for Hotels

Masaya's success demonstrates that it's not necessary to hire an in-house marketing powerhouse to achieve world-class results. Small and medium-sized hotels can outsource their performance ads management to smart vendors like Equeco.

Equeco acts as the marketing powerhouse you need to compete with OTAs and large global chains, with a flexible and more cost-effective agency model than hiring an in-house team.

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