At Equeco, automation is in our DNA. Long before the current AI surge, we were already leveraging machine learning to drive performance to our partners

Viajala is a flight metasearch brand where desktop and mobile traffic convert unequally and were split into separate campaigns until we tested merging them.

A reflection on the milestones, challenges, and achievements that shaped the year for Equeco, our customers and the industry

Equeco Insights is a new report showing what's going on under the hood of your accounts

In a few days, at the 2024 Google Marketing Live conference, Google will explain how its latest AI developments will unlock new potential for our campaigns.

Have you always wondered if your brand search ad dollars are wasted? Learn how to measure their incremental value and define your strategy.