"Eqwise Ads delivered a 17% increase in Click-Through Rate (CTR), proving the new hyper-relevant ads were far more engaging"
For global online travel agency Stayforlong, promoting longer stays means more than listing hotels; it means conveying the full experience of a resort, spa, or boutique property. Doing this across a catalog of more than a million hotels worldwide demanded a smarter way to generate ads at scale.
“Standard” Ads “Dynamic” Ads “Eqwise” Ads
From Good Templates to Excellent Ads
A generic ad is a basic templated ad. For example, a “standard” ad for a hotel search might look like the one on the left-side of the image. A further step could be to add parameters to the ad, such as the hotel name or the city where it's located, to achieve greater relevance and engagement with the user. A “dynamic” ad for the same search might look like the one in the center of the image.
But even well-structured, templated ads have a performance ceiling. To break through this, we created Eqwise Ads.
Our proprietary AI agent does better. It analyzes each hotel's specific landing page to find unique, compelling features and crafts hyper-relevant ads on the spot. The difference is clear. The Eqwise ad sells an experience, not just a hotel room. It captures attention and speaks directly to user desires.
By replacing good templates with superior, highly-relevant ads, the impact on performance was immediate and significant. In a head-to-head test, Eqwise Ads delivered:
This level of detail is more than just a best practice; it's essential for the future of search. As Google integrates generative AI into its search results ("AI Mode"), ads that highlight specific features, like "rooftop pools" or "private beach", are perfectly positioned to answer complex, conversational queries.
The work with Stayforlong proves that scaling true personalization is the key to unlocking performance today and preparing for the advertising landscape of tomorrow.
Are you managing a large inventory and want to leave generic ads behind? Discover how Eqwise Ads technology can boost your results.
Learn more about our innovations or contact us for a personalized demo.
