But with the latest breakthroughs, we’ve taken a major leap forward: we’re proud to introduce Eqwise, Equeco’s very own AI agent designed to supercharge campaign efficiency.

Meet Eqwise by Equeco: Your Intelligent Growth Partner

Unlike platforms that claim to replace marketing teams but fall short on quality and safety, Eqwise is built to enhance Equeco’s automation suite without compromising quality.For industries where accuracy matters, like pharma or premium brands, precision is critical. Eqwise respects these limits while unlocking AI-powered performance gains.

Eqwise’s first mission: creating high-performance search ads

Google allows up to 15 ads per campaign, then selects top performers through testing. But static, template-based ad copy often fails to capture the uniqueness of a product, especially experiences like travel, hotels, or activities. Here’s where Eqwise comes in. It dynamically generates engaging, content-rich titles and descriptions tailored to the product or service, driving more clicks and better relevance.

Early results: Since rolling out Eqwise Ads, we've seen AI ad impression shares ranging from 10% to 50%, depending on the account. Google’s algorithm clearly favors these ads, leading to higher click-through rates and stronger performance.

What’s next for Eqwise? AI Keywords & Reporting

Ad creation is just the beginning, we're already developing two new capabilities:

• AI Keyword Qualifier: Discover better keywords, faster.
• AI Reporting Assistant: Turn complex data into actionable insights quickly and clearly.

Together, these features will help you continuously optimize campaigns with less manual effort and greater precision.

Onwards and upwards,

‍

Josian

Co-Founder, Equeco