Equeco 2025 Recap

2025 has been a truly transformative year for Equeco. In just 12 months, we’ve evolved from a traditional algorithmic approach to a fully AI-driven solution, leveraging LLMs to generate keywords, ads, and advanced PPC management tools at scale. A few highlights from the year:

• While paid search is expected to grow by 7.3% globally this year (Source), Equeco’s ad spend under management increased by +105% in 2025.
• Our white-label solution has become the core SEM technology for multiple agencies and platforms looking to scale paid search performance for their customers.
• We launched Pulse, a new content section sharing industry-specific insights and real-world customer studies based on performance at scale.
  

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Case Study: Does Server-Side Tracking Really Recover Lost Conversions?

We recently ran a server-side tracking test with Viajala, a high-volume flight metasearch platform, to assess whether server-side setups can truly recover conversions lost due to ad blockers and privacy restrictions. The results were nuanced:

• Google Ads: limited impact (around +2%), confirming that Google’s client-side tracking is already quite robust.
• Meta Ads: a clear uplift, with roughly +9% more conversions attributed thanks to server-side tracking.

The takeaway? Server-side tracking isn’t a silver bullet, but it can be a strong advantage, especially if Meta is a key growth channel for your business.

Read the full article → Server-Side Tracking: Does It Actually Fix Conversion Loss?‍

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Customer Success Story: Masaya Experience

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Masaya Experience, a Latin American hotel chain, doubled its Google Ads revenue through a strategic AI-powered campaign developed in partnership with Equeco, achieving its 2025 growth goals months ahead of schedule. This success story shows how a mid-sized hotel brand can profitably scale bookings without relying on a large in-house team.

Read the full story → How Equeco Helped Masaya Experience Double Its Google Ads Revenue Without Sacrificing Profitability‍

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See you in 2026

Thank you to all our partners and customers who continue to grow alongside Equeco.Looking ahead to 2026, we’re already working on new features designed to help you:

• Take full advantage of Google’s expanding AI-driven campaigns (including AI Max).
• Better leverage your own data through an AI-powered chatbot, enabling faster insights, reporting, and answers directly within the Equeco interface.

In the meantime, the entire Equeco team wishes you a wonderful festive season and—just a few days in advance a happy and prosperous 2026.Let’s embrace AI together and ride the changes that will reshape the PPC industry in the year ahead.

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Josian

Co-Founder, Equeco