Boosting CTR by 37% With Equeco's AI-Powered Eqwise Ads
Templated ads don't work for unique businesses. See how true personalization drives universal results.
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Templated ads don't work for unique businesses. See how true personalization drives universal results.
Request a brainstorm
The Challenge: Scaling Personalization is Hard
For any business with a large inventory, whether it's thousands of products, hundreds of services or a global catalog of hotels, creating truly customized ads at scale is a constant challenge. Standard templated ads can feel generic, failing to capture the unique features that make an offer compelling. How do you communicate the specific value of each item without an army of copywriters?
The Solution: Eqwise Ads, AI That Understands Your Business
Launched in 2025, our proprietary Eqwise Ads technology was designed to solve this problem. It goes beyond simply inserting a parameter into a template, like a {ProductName} or a {City}. Our AI agent analyzes the content of each specific landing page to understand its key benefits and unique selling points, highlighting them in hyper-relevant ad copy crafted in real-time.
This technology sells a unique experience, whether it's highlighting the specific features of a pharmaceutical product, the details of a hotel in London or the specific attractions of a private tour in the Riviera Maya.
The ad on the left is a template that includes the hotel's name and city. The one on the right is an Eqwise ad that highlights the hotel's unique features, not just its name and location.
The Results: A Clear and Consistent Performance Boost
To measure the impact, we conducted a head-to-head test during July and August 2025 across five of our clients from completely different sectors, regions and languages. We compared their existing templated ads against our new Eqwise ads.
The result was a consistent and significant lift in engagement, proving that our AI-driven approach delivers a tangible performance boost for advertisers, regardless of their business model.
Eqwise Ads delivered an average Click-Through Rate (CTR) increase of 37% across this diverse group.
Future-Proofing for the AI Search Era
This ability to automatically extract and advertise unique selling points is more than a best practice; it's essential for the future of search. With Google’s new “AI Mode”, user queries are becoming more complex and conversational. Ads that highlight granular details, the very ones our Eqwise technology identifies, are perfectly positioned to answer these queries, ensuring our clients' campaigns remain effective in tomorrow's advertising landscape.
Using Eqwise isn't just a best practice for today; it's a necessary strategy to ensure your campaigns thrive in the future of search
Your Business, Amplified
This is the new benchmark for ad copy optimization. Are you ready to leave templated ads behind? Discover how Equeco's Eqwise technology can unlock your true performance potential.
Contact us for a personalized demo.
